self-promotion

Alternative Media – Using Radio and Podcasts To Gain Fans

Elizabeth Black
writes in a wide variety of genres including erotica, erotic romance, horror,
and dark fiction. She lives on the Massachusetts coast with her husband, son, and
her three cats. Visit her web site, her Facebook
page, and her Amazon Author Page.
 

Her new m/m erotic medical thriller Roughing
It is out! This book is a sexy cross between The X Files and The Andromeda
Strain. Buy it at Amazon!

Ten months ago, I
began my new job as one of four hosts of a radio show called The Women Show. It doesn’t seem that long ago. This is an internet
radio show – a podcast. My first guest was Gina
Kinkade, the owner of Naughty Nights Press. I was scared to death! I had written
down far too many questions for the half hour show, but I like to be prepared.
I had a glass of champagne before the show and one during so I could stay calm.
Gina was more scared than I was since I don’t think she’d been on the radio
before. Now, she’s a regular on Marsha Casper Cook’s A Good Story Is A Good Story, with others in the Naughty Nights
Press crew. My most recent show on The
Women Show
was with some writers from Broad Universe, a networking group
for women who write speculative fiction. I’m a member.

I got my start with
Marsha as co-host, and I enjoyed myself. Her shows last an hour or more, and
she has multiple guests talking under a common theme. Those themes include
romance, erotica, horror, writing in general, screenplay writing, young adult,
and numerous other writing-related topics. Marsha was and still is a great
influence and teacher. I learned how to chat up guests to keep them talking. I
ask questions that require detailed answers rather than a simple
“yes” or “no”. I’ve never had a guest clam up on me, even
the ones who were nervous. Most of my guests have been on the radio before,
including well-known and talented horror writer Jack Ketchum and fantastic mojo
storyteller Joe R. Lansdale. I’ve also had Trent Zelazny as a guest several
times. For the fantasy lovers reading, he is the son of award-winning fantasy
writer Roger Zelazny, of the Chronicles
of Amber
fame.

I also talk about my
own writings on theses shows. Sometimes we do readings, which is great since I
get to introduce my listeners to my own work. I’ve read both horror and erotic
fiction live on the air. These readings are great practice for longer readings
in public places like bookstores and conventions. Radio is an unusual way to
get writing exposure. As I gain listeners, more people hear about my books and
buy them. I do need to talk about my own works more often so that my listeners
know I’m more than a radio host. I need them to know I also write and they may
buy my books. My problem is I focus so much on my guests I forget to hawk
myself.

How did I become
interested in radio? Well, it fell in my lap when I met Marsha, and she asked
me to co-host. I was delighted. A bit scared, but delighted. I had also read an
erotic memoir years ago called Wetlands,
by Charlotte Roche. The book received the usual type of criticism an erotic
memoir gets. From Wikipedia: “For supporters
it is an erotic literary novel; for critics it is cleverly marketed shock
fiction bordering on pornography with a previously exhibited habit of the
author of offense for the sake of offense.” Roche was a presenter
on Viva (a German equivalent of MTV) in the mid-’90s, and she had developed
quite a following. So when her book came out, it sold well. It was picked up by
a U. S. publisher and it did well in the States. Now, I understand a movie
based on the book is coming out soon. I will definitely see it. So, using other
forms of media aside of the Internet can help you develop a following in order
to sell books. Being a guest gives you exposure. Being a host does the same
thing.

I appear on The Women Show once per month. I appear
pretty much at will on Blog Talk Radio when I have a show idea to pitch to
Marsha. I am indebted to her and to Bennet Pomerantz, the producer of The Women Show.

Want to listen to
some shows? Pick any one of mine from Blog Talk Radio. Here is an archive of my
past shows – Elizabeth
Black on Blog Talk Radio
.

Below is a list of some
of my favorite shows.

Madeleine Shade –
Erotic Fairy Tales

http://www.blogtalkradio.com/bennetpomerantz2/2015/08/13/the-women-show-with-your-host-elizabeth-black

Madeleine Shade,
Dellani Oakes, Melissa Kier – Erotic Romance (with host Marsha Casper Cook and
me a co-host)

http://www.blogtalkradio.com/worldofinknetwork/2015/08/06/sexy-hot-romance–world-of-ink-network-hosts–marsha-cook–elizabeth-black

Valentine’s Day –
Elizabeth Black (me), Melissa Keir, Lindsay Downs, Bernard Foong, Walter J.
Bissett, and William Maltese. (with host Marsha Casper Cook and me as co-host)

http://www.blogtalkradio.com/worldofinknetwork/2016/02/10/hot-sexy-romance–happy-valentines-day-a-good-story-is-a-good-story

Broad Universe –
Terri Bruce, Morven Westfield, and Trisha Wooldridge. BU is a networking group
for women who write speculative fiction. I’m a member.

http://www.blogtalkradio.com/bennetpomerantz2/2016/04/14/the-women-show-with-your-host-elizabeth-black

Trent Zelazny – noir, crime, horror, and dark fiction writer

http://www.blogtalkradio.com/bennetpomerantz2/2015/05/14/the-women-show-with-your-host-elizabeth-black

Joe R. Lansdale –
mojo storyteller and author of the Hap and Leonard books. These books were
recently turned into a TV series on Sundance.

http://www.blogtalkradio.com/bennetpomerantz2/2015/12/17/the-women-show-with-your-host-elizabeth-black

Jack Ketchum –
horror writer, author of The Girl Next
Door
.

http://www.blogtalkradio.com/bennetpomerantz2/2016/03/24/the-womens-show-with-your-host-elizabeth-black-guest-jack-ketchum

Preparing For The Publication Of A New Novel

Elizabeth Black
writes in a wide variety of genres including erotica, erotic romance, horror, and
dark fiction. She lives on the Massachusetts coast with her husband, son, and
her tuxedo cat, Lucky. Lucky needs playmates, so two kittens are in her near future. Visit her
web site, her Facebook page, and her Amazon Author Page.

This picture above is of me, doing the Happy Dance.

After two years of submitting, one of my erotic romance
novels has finally been accepted by an excellent small press. This press has
already published four of my short stories in four anthologies, so we weren’t
strangers to each other. I don’t feel comfortable naming the publisher or the
title of the book yet since the deal isn’t finalized. I need to get my
contract, sign it, and return it. I will say that I’m over the moon about this
acceptance. I sent this book to over 70 agents and all the good erotic romance
publishers. Everyone rejected it. If this particular publisher hadn’t accepted
the book, I was going to shelve it. I had nowhere else to send it, and I loathe
self-publishing. So to say I’m very thrilled is an understatement.

Now for the real work – preparing the book for publication
and preparing myself for publicizing it. I know the title has to change. Any
book with the word “Threesome” in the title will be slapped with the
“Adult” label by Amazon and other distributors and relegated to the
“Erotica” category where it will die a quick and lonely death. If any
of that sort of censorship happens, my book won’t sell because the publishers
would have hidden it from searches. My current and potential readers won’t be
able to find it.  So I need a new title.

I want my cover to be sexy but not tacky. I’m not sure I want
any oiled male torsos on the cover. I like the cover of “Fifty Shades of
Grey”. It’s subtle and hot. I’ll talk to the publisher, but I’ll trust the
pub’s suggestions as to what kind of cover will sell the book.

I’ve already decided who I’d like to write the forward for
my book, but I need to ask her first. I hope she accepts. She’s an excellent,
award-winning erotic fiction writer who’s a great seller. She’d be perfect. I
also have a list of writers I’d like to contact to write blurbs for my book.
I’ll send an ARC of the book if they need it, or I could send a PDF of several
short stories in the likely event they want to read my works first but want
something shorter.

I’ll write a press release to send out to the local
newspapers. I’ve done this before for a charity anthology, so I know how to write
it. Now to get newspapers to write about me and/or the book.

I need to set up a list of reviewers to review the book.
I’ll send it to Night Owl Romance, Manic Readers, Dawn’s Reading Nook, and The
Romance Reviews, to start. I’m not sure where else to send it at this point,
but I do have a list of review sites buried on my computer somewhere. I’m also
going to get the book set up with NetGalley. I’m a member of Broad Universe, a
networking group for women writers. Broad Universe has a very good deal set up
where I can submit my book to NetGalley for a reduced price. I’m definitely
taking advantage of that. I’ll submit the book to Publisher’s Daily anyway. You
never know. I may get a review.

I also need to set up a newsletter. I plan on sending
newsletters out monthly and at times when something unique is going on, like
the release or special sales. I need to create or pay someone to create a
newsletter header. If I can’t do it myself, I’ll ask the woman who made my
excellent covers for my two erotic fairy tales, Trouble In Thigh High Boots (erotic Puss In Boots) and Climbing Her Tower (erotic Rapunzel). I’ve
subscribed to MailChimp awhile ago, but I’m not comfortable using it yet. Then
I need to get subscribers. How do I create a “sign up for my
newsletter” link on my web site and on my Facebook timeline? I need to
figure that out. If there are easier and better newsletter programs out there,
please let me know!

I need to plan live readings. I can go to Broad Universe for
this, since that group does group readings. I need to find the local erotic
fiction audiences and give readings to them. I could go to conventions like I
do every year, but the ones I go to are for science fiction, fantasy, and
horror. Smut wouldn’t fit in, although some local SF/F cons do include erotic
works. I need to find the romance and erotica conventions. Hopefully some of
them will be nearby.

I’d like to pay for some advertising, but I’d like the
advertising to give me results. I don’t want to throw away my money. I may buy
a spot on Night Owl Reviews’ web site and magazine. The Romance Reviews has
reasonable rates for advertising. I’ve had good results there when I advertised
my two erotic fairy tales. Is GoodReads advertising a good idea? What about
Facebook sponsored ads? Any other suggestions for good places for book
advertisements?

I need to set up one or two blog tours. I’ve done these in
the past on my own and while they’re a lot of work, I liked the results. I have
my old list of contacts and I’ll contact those people again for my blog tours.

Any other suggestions of promotions I left out? I don’t want
to miss anything!

I’m very excited about this acceptance. It comes on the
heels of one of my publishers closing its doors. That pub was supposed to
publish my first family saga/thriller novel in 2016, and now I have to start
from scratch again to find it a new home. More agent queries and small press
submissions. Sigh. That closing really discouraged me as have the usual
rejections I’ve received during this period. I haven’t written a novel in over
two years. I’ve had a handful of short stories published in anthologies though,
in both erotic fiction and horror categories. So my work is out there. Just not
my long work. I have several unfinished erotic novels sitting on my computer
that I haven’t felt like touching in all this time. I was very discouraged with
my writing career, so I haven’t had the desire to write much.  Now, my mojo is back. I have a m/m erotic
werewolf novel to finish. That one is loads of fun. A food porn erotic novel
needs me.  That one has a touch of magic
in it. Then there is the m/m erotic romance set in an exotic location. It also
has a touch of food porn. The novel I sold has food porn in it. I like food
porn.  🙂

So my writing career is looking up for 2016. Here’s hoping
the publisher treats the book well (I don’t doubt it will), and my promotions
give me lots of sales. That’s what I want and need – readers to buy and read
the book. I don’t want to lose my mojo. Not now, when everything looks so good.
What a great present for the holiday season. I’m psyched!

The Discussion

by Jean Roberta

[NOTE: This blog was supposed to go live on January 26, but too much multi-tasking caused me to miss my turn. Please excuse me for posting late.]

Those of you who read this blog are probably aware that a writer’s mind is a busy place, somewhat like Hyde Park Corner in London, England, where random strangers can show up and argue with each other. (That’s the only real-world location I know of that is designated for such activity.)

Apparently there is a stampede among writers to self-publish and sell the work on social media, including the various Amazon sites. Even non-writer friends have advised me to do this and thereby make lots of money. Hence the following internal argument.

Inner Cheerleader: Jean, you don’t have to limit yourself to working with established publishing companies. They just want to make money by selling your work.

Jean: Yes, just as the university that employs me just wants to recruit fee-paying students to sit in my classes. Everyone has a financial motive, even charity organizations. They “just” need to make a profit so they can spend it on good causes.

You sound like various bystanders who have reminded me that I don’t have to limit myself to: 1) writing about sex, 2) writing about women, 3) writing about lesbians, gay men, bisexuals or trans folks, 4) writing about Canadians (or about Canadian settings), etc. (Sarcastically) Why don’t I expand my range by writing stories about White Anglo-Saxon male American billionaires who fall in love with younger, poorer women? Oh, that’s been done.

Inner Cheerleader: But you need to keep up with current trends. What sells? Why couldn’t you tap into the zeitgeist? You can’t depend on publishers to promote your work. They don’t do that any more. Your colleague knows a woman who claims she is planning to retire from teaching in a university because she can earn a living by writing about sex with Bigfoot. There’s a market for that.

Jean: I don’t understand the appeal. I don’t think I could write that stuff convincingly.

Inner Cheerleader: If sincerity is your thing, you could exploit it. Why don’t you post a series of articles about your experience in the sex trade?

Jean: That was in the early 1980s. I don’t want to become known as Ye Antique Harlot from Times of Yore. It’s bad enough that the local media sometimes contacts me when there is a change in the laws about prostitution – because they can’t find anyone currently making a living that way. I really don’t want to speak on behalf of marginalized people young enough to be my grandchildren, who are already silenced by legal threats and social stigma.

Inner Cheerleader: But people want to read about sex. You need to have more of a public image. Why don’t you have some sexy photos taken of yourself, and post them in every place that will accept them?

Jean: You seem to be forgetting my age. You have no solid evidence that thrusting my greyish-brown bush (surrounded by cellulite) or the thin skin of my cleavage in the face of the public at large would lead to sales of my writing.

Inner Cheerleader: Photoshop is your friend. And you could be mysterious about your age.

Jean: The birthdates of published writers appear in their books. It’s a way of establishing legal identity.

Inner Cheerleader: Well, why don’t you write a tell-all autobiography, focusing on sex?

Jean: That sounds like a lawsuit waiting to happen. Besides, my actual life is less satisfying in several ways than the stories I make up, which I why I write fiction in the first place. Most people like a plot arc: character sets forth on a journey, encounters difficulties, dragons and orcs, but discovers inner resources, soldiers on, and reaches a place of resolution. That is not a summary of my life, or any actual life I know of. Metaphorically, a life journey can be like that, but we all live in the mundane world.

I like to discuss my life-experience indirectly, by writing: 1) fiction, and 2) non-fiction. Sometimes poetry, though that seems to attract few readers these days.

Inner Cheerleader: I give up. I tried to help you. Don’t blame me if you never become a successful writer.

Jean: Dear narrow-minded aspect of my psyche, your conception of “success” is not the one accepted by most of the scholars I know. Whether my words succeed in lasting longer than I do, only time will tell.

—————

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